UVA Clubs Fall FY21 Social Media Campaign
PROJECT CONTRIBUTIONS: I designed the visual assets to go with copy for this project. The design adheres to visual themes "community" and "engagement" that were prominent in the look and feel of the current fiscal year's direct marketing pieces coordinated by my team. I was also project managemer for this campaign. This included project timeline creation, communication of deadlines and requirements to both internal and external stakeholders, campaign scheduling in the social media business unit, monitoring throughout the campaign live dates, and reporting of results at project conclusion. The social media campaign went live on December 1st, 2021 and runs through mid December 2021 to supplement the print and email marketing pieces sent to UVA Clubs target audiences so far this fiscal year.