Batten Fall FY22 Social Media Campaign
PROJECT CONTRIBUTIONS: I designed the visual assets to go with copy for this project. The design adheres to visual themes of "leadership" and "community" that were prominent in the look and feel of the current fiscal year's direct marketing pieces coordinated by my team. I was also the project manager for this campaign. This included project timeline creation, communication of deadlines and requirements to both internal and external stakeholders, campaign scheduling in the social media business unit, monitoring throughout the campaign live dates, and reporting of results at project conclusion. The social media campaign went live a few days before Giving Tuesday (Nov 30, 2021) and extended past Giving Tuesday to help kick off the busy end of calendar year solicitation period for the school.