Pan-University End of Calendar Year Email Appeals

PROJECT CONTRIBUTIONS:  In addition to running project management for these email appeals, I also designed the visual assets to go with messaging. The graphics for these include subtle gif animation to add to the festive spirit of the holiday season. Capping off the busy end of calendar year giving season, the University Annual Giving team sends out two email solicitations at the end of December to constituents who give to various areas across Grounds. Project management for these emails includes timeline creation, communication of deadlines and requirements to both internal and external stakeholders, building the email in Salesforce Marketing Cloud using AMPscript to personalize the email to the recipient's unique relationship with the university, monitoring any responses the emails received after they are sent, and reporting of results after the project concludes. The emails are slated to send out at the end of December 2021.