DESIGNER / WRITER / MAKER
I have over 15 years of professional experience in marketing and graphic design, leveraging a background that spans both print and digital platforms. While I am extremely comfortable working across both print and digital spaces, I have a specific love (and I think talent) for leveraging digital platforms to connect with target audiences.
With my certification in user-centric interface design, I place the user at the center of my project choices to create products and experiences that people love to engage with. Below are a few examples of recent work.
Recent Work
01
Monthly Newsletter Rebrand
A rebrand of UVA School of Education's monthly newsletter, EdLines to launch concurrently with a redesign of the school's website.
02
Batten School Fall 2021
Social Media Campaign
Fall 2021 social media campaign to kick-off the busy end of calendar year fundraising reason. Supplemented email and print direct mail pieces that were sent to Batten School constituents in Fiscal Year '22.
03
UVA Clubs
Social Media Campaign
Fall 2021 social media campaign to kick-off the busy end of calendar year fundraising reason. Supplemented email and print direct mail pieces that were sent to UVA Clubs constituents in Fiscal Year '22.
04
Pan-university End of Calendar Year E-appeals
End of calendar year emails appealing to Pan-university audiences to make a gift. For this project, I designed the header artwork, built the email using variable code to address the recipient's affiliation with the University. I also collaborated with business intelligence colleagues to ensure data requirements focused on the most donor-friendly marketing experience as possible.
UVA Engineering 2021
Social Media Campaign
Fall 2021 social media campaign to kick-off the busy end of calendar year fundraising reason. Supplemented email and print direct mail pieces that were sent to UVA Engineering constituents in Fiscal Year '22.
06
Website and Giving Form Audit Project
A comprehensive audit of giving websites and giving forms for University Annual Giving direct partner schools and units. This 97-page report provided optimization recommendations to help create a more effective and donor-friendly giving experience.