I have over 15 years of professional experience in marketing and graphic design, leveraging a background that spans both print and digital platforms. While I am extremely comfortable working across both print and digital spaces, I have a specific love (and I think talent) for leveraging digital platforms to connect with target audiences. 

 

With my certification in user-centric interface design, I place the user at the center of my project choices to create products and experiences that people love to engage with. Below are a few examples of recent work. 

Recent Work

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Batten School Fall 2021
Social Media Campaign

Fall 2021 social media campaign to kick-off the busy end of calendar year fundraising reason. Supplemented email and print direct mail pieces that were sent to Batten School constituents in Fiscal Year '22. 

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UVA Clubs
Social Media Campaign

Fall 2021 social media campaign to kick-off the busy end of calendar year fundraising reason. Supplemented email and print direct mail pieces that were sent to UVA Clubs constituents in Fiscal Year '22. 

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Pan-university End of Calendar Year E-appeals

End of calendar year emails appealing to Pan-university audiences to make a gift. For this project, I designed the header artwork, built the email using variable code to address the recipient's affiliation with the University. I also collaborated with business intelligence colleagues to ensure data requirements focused on the most donor-friendly marketing experience as possible.

UVA Engineering  2021
Social Media Campaign

Fall 2021 social media campaign to kick-off the busy end of calendar year fundraising reason. Supplemented email and print direct mail pieces that were sent to UVA Engineering constituents in Fiscal Year '22. 

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Website and Giving Form Audit 9-28-2020-nolinks_Page_01.jpg

Website and Giving Form Audit Project

A comprehensive audit of giving websites and giving forms for University Annual Giving direct partner schools and units. This 97-page report provided optimization recommendations to help create a more effective and donor-friendly giving experience.