UI / UX Design
WHAT IS IT? A food truck locator app concept for busy, young professionals on the go in the youthful and diverse downtown Charlottesvile, Virginia area. ChowCart Chaser tracks daily food truck and popup stand location schedules and finds quick alternatives in the user’s immediate vicinity.
APPROACH: In keeping with the target audience’s projected user roles, the mood board I put together is vibrant, eclectic and youthful. A clean typeface furthers the aesthetic’s no nonsense approach, despite the quirky colors.
The app I envisioned combines an element of fun with the “need it now” urgency that target users may have when hunting for quick lunch options in the middle of a busy day.